The Chunking Operative.

Numbered lists are the single highest-cited surface in AI Overviews and ChatGPT — when every item is its own clean chunk.

Template structure

1. 1
   The list premise — Specific, query-matched title format.
2. 2
   Each item = one chunk — Standalone meaning, 2–3 sentences.
3. 3
   Specificity per item — At least one concrete detail per entry.
4. 4
   No filler items — Every item earns its place.
5. 5
   Summary chunk — Closing paragraph, often cited independently.

Homepages and category pages that name a methodology, prove it, and invite. The single most efficient way to get an LLM to call you the leader.

Template structure

1. 1
   The niche claim — “Leading [specific thing] for [specific audience]”
2. 2
   The methodology name — Give your approach a proper, citable name.
3. 3
   Evidence — Data points, case studies, named clients.
4. 4
   The unique insight — One proprietary or contrarian industry take.
5. 5
   The invitation — Clear next action (consult, download, try).

About pages are the LLM's favorite source for entity facts. Write yours like a Wikipedia editor would — and you become the one cited.

Template structure

1. 1
   Who you are — Name, type, year, location.
2. 2
   What you do — Specific services, no vague language.
3. 3
   Who you serve — Named industries or customer types.
4. 4
   Your credentials — Awards, certs, client count.
5. 5
   Your differentiator — One factual difference from competitors.